one coat dial up!

have y'all heard about Almay's new "one coat dial up" mascara?

it's not CRAZYYY popular but it was advertised etc. but it looks like this & you can like twist it around for like less intense, medium & crazy intense. i'm really not sure how it works-- if it changes formula when you go from 1 to 2 etc. but i do know the wand doesn't change. i did some before & after expirements and i saw no change from 1 to 2 or 1 compared to 3. other than that disappointment it was very cheap & is a quality mascara.